Search engine optimization with content

We’ve all heard that content is king but that was not what people thought a long time ago – say ten years ago – a long time in the fast moving tech world – webmasters liked flashy sites looking more like Vegas Casinos with lights flashing and bells ringing. People would visit sites just because they wanted to see the bells and whistles.

People would put up a site, some animated gifs (graphic interchange format) and a silly idea and the venture capitalists would give them lots of startup capital, knowing they would recoup their funds and much more after IPO and the bubble grew until the dotcom bust in the year 2000.

Search engines were easily fooled by keyword stuffing and other blackhat techniques. Then came Google and the search engine algorithms became better and better. The function of a good search engine may be best understood by considering a few issues:

* People use a search engine to search for information.
* The information must be relevant.
* People want unique information, therefor Google has duplicate content penalty?
* Google is the top search engine because its indexing and search algorithms are the the best.

The best way to provide what the search engines want is to write god human readable content. The starting point of bringing many visitors to your site is good pages (that’s to say good content) on your website.

Well written article attract the spiders give good organic search positions and you will get a few visitors when you have good content – hence the idea that content is king.

Given that content is king and takes time to write it is best to reuse your content by rewriting it. Here are two different versions of this post:

• Why is content king?
• King Content.

How quickly do HubPages get spidred?

I wrote earlier about accepting the 100 HubPages in 30 days. So I’m writing lots of Hubs each day. Of course a major motivation was to get backlinks. Another was just to get better at writing fast and reusing content.

I have had to come up with ideas of what to write rapidly and that has been very useful. I even ended up remembering a most wonderful teaching story. It is the HubPage I prefer out of the seventeen I have written so far.

It is called The Tale of Two Software Engineer.

The other day (it seems so many days ago I started this challenge even though this is the fourth day) I searched Google for HubPages and doctorjay (my HubPages user ID) and I noticed that a Hub which I had writen about two hours earlier had already been spidered.

I also noticed that my websites that I was giving backlinks to had been visited by the googlebot more often than before.

So I don’t know how the experiment will go by the thirtieth day but so far it has been a fun ride. I’ll report more on the challenge on this and other blogs….

Don’t know what to write

Getting ideas on what to write may be difficult at times.  One way to get ideas is to ask relevant questions:

• What are people interested in?
• What are people searching for?
• What do I know about?
• What would I enjoy learning about?
• What would I like to write about?
• What do my friends know about that I could co-write with or I could interview.
• What have I heard of (aware off) which is not hot yet but is becoming a growing trend?
• What subjects did I enjoy at school?
• What makes me mad?
• What happened in my life today which may be interesting to others? For example I got a ticket yesterday for turning right on red where there was a no right on red. I had been at that junction hundreds of times and somehow never saw the sign.

If you are really stuck you could just randomly open a book (dictinary or encyclopedia may be good for this and start looking at words until something attracts your eyes). When I used to write film scripts ideas came from small newspaper stories, events in my own life, people I would meet…

More ideas here

Reusing content

We all know that content is king. At the same time anyone who has done much Internet marketing knows about duplicate content penalty. This is where search engines do their best to show only one copy of any given content and also may penalize you if they think you are using a black hat SEO technique or are trying to spam them.

The question is: how to get plenty and plenty of unique content?

The best way is to reuse content but make each reuse different from others so you are not penalized.

This is basically what god professional article writers have done offline for ages. The same content is rewritten with appropriate changes and submitted to different magazines.The writer knows the style of the magazine’s writing and the readership and so targets each of the articles for that specific market.

Another type of reuse comes when again the article is changed, brought up to date and resubmitted to the same magazine a few years later. It may be reused changed or unchanged in anthologies (equivalent to rss aggregation) and books.

There are two ways to reuse content on Internet:

1. Reuse your own content – this is the best method.
2. Reuse PLR (private label rights – this is content written by others that you have rights to reuse and change and claim authorship) content. This maybe the way to go if you are not a good writer.

In both cases it is best to do the rewrite yourself manually rather than using an article spinner. Change sentences and paragraphs (and like the pint counterpart get different angles on the content for different uses).

Today, I’m going to select a topic and write about it and then see how many different uses I can get out of it. I’ll write about this experiment later on.

I’m crazy enough for the hubpages challenge

I got an email about a challenge to do 100 hubpages in thirty days, and I’m crazu enough to do anything legal and within reason for a lark so:

Now many of the people who have accepted the challenge are going to write long hubpages and I’ll write short ones. I heard about the challenge about 10:30 p.m. Sunday 10th, May 2009 and the challenge starts in an hour.

I’ll keep you posted about how the challenge goes and if it increases the number of visitors who come to my sites.

Here’s the first HubPage in the series:

Dangers of self reference

Read any contract word by word before you sign

I lost my dispute with a company I bought a $4,000 piece of Internet software which was not tested and the company would deliver the $3,000 bonus they offered.

I disputed the charge with my credit company but lost because the company had written the contract so that after three days (you did not even get you password for three days) you lost all your rights.

You cannot sue (anyway it costs a lot to sue). So Ihave had to accept the loss and I’ll soon review the product and compare it with a $75 product I bought which does the same. In the meanwhile I started a new site don’t be scammed and don’t be scammed blog to write about some the experiences and help other so they would avoid being scammed.

HyperVRE to produce sites quickly

I’m at last using a software I bought a month or so ago. It is called Hypervre.  It is another way to produce web sites automatically. I’m also trying various ways of producing blogs automatically.

Here’s part of an ad for the product:

I want to tell you briefly about some of the new features that Matt’s added to the latest update to HyperVRE.

Here is a brief list of what the software can do for you:

• Generate thousands of fresh, unique content-rich webpages from highly-targeted keyword lists of your choice.
• Keep your webpages fresh with unique content by placing several rotating RSS feeds to ensure that all webpages are unique and highly related to the topic.
• Exponentially increase your profits by giving away the software with YOUR affiliate links branded into it. The viral potential of this program is endless…
• Promote any ClickBank, Amazon, or PayDotCom product of your choice. In fact, you’re not even limited to these 3 affiliate programs. You can promote any affiliate product of your choice!
• Earn quick money by automatically publishing AdSense ads on your site.
• Create a long-lasting passive income with literally an infinite potential, including AdSense and Affiliate Marketing.

The best part about this software – it’s Free… at least for now anyway.

Matt’s got several demos at the website to show you exactly what the software can do for you, so I highly suggest that you take a few minutes from whatever you’re doing right now, and go check ‘em out.

Yahoo Answers

I recently started using Yahoo Answers as a way of getting more vistors to my main blogs. It uses “no follow” so it does not get you back links but will get you traffic. One person asked a question about what to name her new photography business. I think my answer may be interesting here:

Don’t have an answer for you other than think hard about it and read the book “Brand yourself” before settling on your name and brand.

They used to suggest names at the beginning of alphabet for Yellow Page placement. That’s no longer that important your domain is. Makes sure you get a dot com domain of whatever name you use before getting a DBA (doing business as) or other business entity.

I get mine (domains) from goddady but get yours from wherever (make sure they don’t charge you more than $15). You may want to start without a website but you do need the domain available. Also you may want to have a local domain as well as your main domain so suppose you do decide on XXXXYYYYphotography.com and live in Los Angeles also get XXXXYYYYlosangelesphotography.com.

I really think you should make sure you have your apropriate dot com domain first and if you can get your name as a dot com do so. It is worth the more or less ten dollars a year it may cost

How to set up multiple WordPress blogs on a single MySQL database

I recently joined warrior forum which is great for internet marketing. I love it and am learning a huge amount there. People help each other and it’s like a mastermind group. I’m taking a class there for traffic generation and we needed to make some WordPress blogs.

Some people’s hosting company limited the number of MySQL databases allowed per account. I mentioned that I run multiple WordPress blogs on a single database. I do not like to use WPMU as it has some issues with a few themes and plugins I like to use.

Someone asked how I do it step by step. So here is what I wrote:

If you have Cpanel just use fantastic to create your first WordPress blog.
This gives you the first database.
If not download latest WordPress (I think it could be 2.7.1) from wordpress.org
Basically follow the instruction to create you first blog.
Add all the common plugins you want to use with all the blogs and themes widgets.
You do this by downloading the free ones from wordpress.org, unzip them and ftp them
to the wp-content/plugins and wp-content/themes subdirectories.
This is your base system.
Now copy everything in your WordPress directory to any other directory.
It can be an addon domain or a subdomain WP does not care.
Now if you try to go to that domain or subdomain you’ll be redirected to the original domain you put WP in.
Next ftp just the wp-config.php down to your local computer.
Edit it in notepad or other text editor.
just change that one line:
$table_prefix = ‘wp_’; // Only numbers, letters, and underscores please!
if my new site foo.com i typically change it to
$table_prefix = ‘wpfoo_’; // Only numbers, letters, and underscores please!
or
$table_prefix = ‘wpfoocom_’; // Only numbers, letters, and underscores please!
if I have foo.net or foo.xxx and I do not want both to point to the same blog.
If you want to redirect any domains to the same blog keep the $table_prefix the same
I have nnot tried that but it work so your main domain (the original one) maybe bar.com
and you have foo.bar.com and foobar.bar.com and you want the blog at foo.com to be one blog and
foobar.bar.com to be redirected to foo.bar.com first install bar.com
then foo.bar.com and then just copy the contents of foo.bar.com to foobar.bar.com
I have never done that yet but it should work.

Anyway now wehen you go to the addon domain or subdomain it asks for your email
double check it as if you lose your password you need it for password recovery

When you hit enter you get user id of admin and random password.
I immediately record these in a text document and save with the name of the domain/subdomain sonce when you have lots of blogs you’ll need to separate those.
You hit the login and are taken to login page. Use the admin and the password and you are in.

I hope this makes sense.

Good luck,

Since I’m writing this I might as well mention that I had to put up some squidoo lenses and I wrote my first EzineArticles article. I’m waiting for the article to be approved but the lens and some of the new blogs are here:

This is what I wrote in my main blog….

But I have to chnage it a little (spinning in the article changing business)….

I examined various commercial diets for cost and if they made sense from a scientific basis. You can read a couple of my posts in blogs where I compare NutriSystem and LA Weight Loss and NutriSystem and Jenny Craig. Out of all systems I have studied so far NutriSystem wins easily not only because it uses a low glycemic index menu and also it has the lowest overall cost.

I have known about and used the low glycemic index foods for myself for quite a time but as I was doing my research I have had a real low glycemic index menu in the last week and low and behold my weight has gone down by two pounds and I’m near my all time low and I’m beginning to have as thin a waistline as I did forty years ago.

Finally I just wrote a post on another blog about food labels. Go there and read it.

OK so I also used this post to give myself and my squidoo lens some backlinks.

Another source of back links

I wrote once that one of the reason I got this free WordPress blog was to give my commercial sites backlinks since I had heard that some search engines discount backlinks coming from the same IP since they believe (only sometimes rightly) that they belong to the same person. So I started geting some free blogs such as this and blogger blogs as well as writing some squidoo linses and hub pages.

I must have searched and found the blogetry site which is based on WordPress MU (I imagine as are the wordpress.com blogs). I was trying to find another site and it came on my browser history so I went there and got myself a new blog to give myself backlinks to my new Jenny Craig Information Blog. I started this blog after using Wordtrack and noticing there may be a small nich of about ten pages which if done rightly may get me about a hundred hits a day.

One of those pages is, “How healthy is the Jenny Craig diet”.

So anyway, I started the new free blog on weight management tips (weight control and weight reduction is my forte and I give seminars in the subject using Transformative Imagination).

The first article on this weight management blog is “Six ways to have a more healthy diet.”

While I’m sending you to my free blog let’s not forget about my free blogger blogs. There is one about weight management there too. Actually I do have at least one weight management tips site. I started it as a full php based website written in Dearmweaver. It just took too much programming so it’s dead at this moment. I may soon revive it as a blog.