We all know that content is king. At the same time anyone who has done much Internet marketing knows about duplicate content penalty. This is where search engines do their best to show only one copy of any given content and also may penalize you if they think you are using a black hat SEO technique or are trying to spam them.
The question is: how to get plenty and plenty of unique content?
The best way is to reuse content but make each reuse different from others so you are not penalized.
This is basically what god professional article writers have done offline for ages. The same content is rewritten with appropriate changes and submitted to different magazines.The writer knows the style of the magazine’s writing and the readership and so targets each of the articles for that specific market.
Another type of reuse comes when again the article is changed, brought up to date and resubmitted to the same magazine a few years later. It may be reused changed or unchanged in anthologies (equivalent to rss aggregation) and books.
There are two ways to reuse content on Internet:
- Reuse your own content – this is the best method.
- Reuse PLR (private label rights – this is content written by others that you have rights to reuse and change and claim authorship) content. This maybe the way to go if you are not a good writer.
In both cases it is best to do the rewrite yourself manually rather than using an article spinner. Change sentences and paragraphs (and like the pint counterpart get different angles on the content for different uses).
Today, I’m going to select a topic and write about it and then see how many different uses I can get out of it. I’ll write about this experiment later on.
