We’ve all heard that content is king but that was not what people thought a long time ago – say ten years ago – a long time in the fast moving tech world – webmasters liked flashy sites looking more like Vegas Casinos with lights flashing and bells ringing. People would visit sites just because they wanted to see the bells and whistles.
People would put up a site, some animated gifs (graphic interchange format) and a silly idea and the venture capitalists would give them lots of startup capital, knowing they would recoup their funds and much more after IPO and the bubble grew until the dotcom bust in the year 2000.
Search engines were easily fooled by keyword stuffing and other blackhat techniques. Then came Google and the search engine algorithms became better and better. The function of a good search engine may be best understood by considering a few issues:
* People use a search engine to search for information.
* The information must be relevant.
* People want unique information, therefor Google has duplicate content penalty?
* Google is the top search engine because its indexing and search algorithms are the the best.
The best way to provide what the search engines want is to write god human readable content. The starting point of bringing many visitors to your site is good pages (that’s to say good content) on your website.
Well written article attract the spiders give good organic search positions and you will get a few visitors when you have good content – hence the idea that content is king.
Given that content is king and takes time to write it is best to reuse your content by rewriting it. Here are two different versions of this post:
Tags: content
